How do you assess the efficacy of your marketing programs?           Do you need to spend more in consumer franchise building activities or should you focus on immediate toplines?        Is your distribution network working for you?           Do you have the right channel partners?        Is your sales force adequately trained and motivated?     How do you put in place strategies to counter the dominant player’s aggressive market moves?           Do you have a business case sound enough for investors to fund your start up?           Should you scale up through Franchisees or company owned  stores?           What MIS/Business Intelligence do you need to track your customer behaviour?             How should you manage the economics of customer acquisition, stickiness and ensure an enduring customer life time value? Do you have the appropriate metrics to measure these?           How can you construct loyalty programs that are unique, low-cost and non-replicable?


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“What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.”

….  William E Rothschild

                                Business strategy

  • Business model evaluation and restructuring

  • Business planning

  • Organisation structure (including outsourced resourcing)

  • Expansion planning

  • Capability leveraging

    • Intangible Assets

      • Intellectual Property

      • Brands

      • Cross functional learning

    • Leveraging multi-unit business capability at overall corporate levels

  • Managing Growth vs. Market Share objective

  • Segment potential analysis (SWOT and segment portfolio)

  • Business environment response

    • Changing technology

    • Emerging competitive environment

    • Policy impact









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