How do you assess the efficacy of your marketing programs?           Do you need to spend more in consumer franchise building activities or should you focus on immediate toplines?        Is your distribution network working for you?           Do you have the right channel partners?        Is your sales force adequately trained and motivated?     How do you put in place strategies to counter the dominant player’s aggressive market moves?           Do you have a business case sound enough for investors to fund your start up?           Should you scale up through Franchisees or company owned  stores?           What MIS/Business Intelligence do you need to track your customer behaviour?             How should you manage the economics of customer acquisition, stickiness and ensure an enduring customer life time value? Do you have the appropriate metrics to measure these?           How can you construct loyalty programs that are unique, low-cost and non-replicable?


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“Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one's ideas, to take a calculated risk - and to act.” …. Andre Malraux

                        Entrepreneurial/Start up services

  • Helping developing the business model

  • Creating a business case and helping define the preconditions for attracting investment

  • Preparing the business plan, with milestones for phased infusion

  • Defining the roadmap for scale up

  • Sourcing, negotiating the PE investor or VC

    • Helping with the due diligence

    • Negotiating on the capital structure

    • Helping develop the term sheet and the shareholder’s agreement

  • Building the organisation

  • Interim or part management of the venture based on the scale up plans

  • Defining the way ahead (what can this business be in 5 years?)








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