How do you assess the efficacy of your marketing programs?           Do you need to spend more in consumer franchise building activities or should you focus on immediate toplines?        Is your distribution network working for you?           Do you have the right channel partners?        Is your sales force adequately trained and motivated?     How do you put in place strategies to counter the dominant player’s aggressive market moves?           Do you have a business case sound enough for investors to fund your start up?           Should you scale up through Franchisees or company owned  stores?           What MIS/Business Intelligence do you need to track your customer behaviour?             How should you manage the economics of customer acquisition, stickiness and ensure an enduring customer life time value? Do you have the appropriate metrics to measure these?           How can you construct loyalty programs that are unique, low-cost and non-replicable?


About Us
Contact us



"Thinking is easy, acting is difficult, and to put one's thoughts into action is the most difficult thing in the world.” …. Johann Wolfgang von Goethe


                                    Sales and Distribution


 Audit of current operations

  • Sales organisation structure

  • Coverage Plans

  •  % distribution

  • Depth

  • Visibility

  • Channel evaluation

  • Sales team evaluation

  • Cost : Sales ratios (personnel, logistics, trade margins, BTL promotions)

  • Competitive benchmarking

  • Reporting systems

  • Sales Processes

Execution services

  • Redesigning processes, systems and structures

  • Establishing coverage planning norms

  • Recommendations on activity outsourcing/internalising

  • Channel recommendations and selection

  • Evaluation of business alliances for distribution

  • Sales organisation standards

Skill and Capability profiling

Productivity Standards

Role definition

Defining rewards / incentive norms


We also undertake to supervise the entire sales function and, if necessary, create and independently run a sales organisation for our clients on a fixed-time or project basis.








Copyright © 2009 Ideaction Business Consultants. All Rights Reserved. Any queries/suggestions please contact us at