How do you assess the efficacy of your marketing programs?           Do you need to spend more in consumer franchise building activities or should you focus on immediate toplines?        Is your distribution network working for you?           Do you have the right channel partners?        Is your sales force adequately trained and motivated?     How do you put in place strategies to counter the dominant player’s aggressive market moves?           Do you have a business case sound enough for investors to fund your start up?           Should you scale up through Franchisees or company owned  stores?           What MIS/Business Intelligence do you need to track your customer behaviour?             How should you manage the economics of customer acquisition, stickiness and ensure an enduring customer life time value? Do you have the appropriate metrics to measure these?           How can you construct loyalty programs that are unique, low-cost and non-replicable?


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"The way to do is to be."  …. Lao-Tzu


Ideaction’s services are targeted to participate in positive business outcomes by offering

1.    Sound strategies that form the basis of sound, sustainable businesses

2.    Execution guidelines that help realise the objectives for which the strategy was recommended

3.    Adoption of full or part implementation of the agreed upon strategy

4.    Seamlessly transferring back robust businesses


The two components that comprise our services are Strategy Advisory Services and Implementation Services,

as per the areas mentioned below:




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